New experiences. New audiences. New Results.
Our team has over 15 years of global theater experience. Our brand connections are deep. We can't fit all of that here, so we'll just share a few examples of our work.
The Lion King x The New York Liberty
The only thing better than one “Ellie”phant is two.
Women’s sports fandom is growing and thriving, led by a key demographic Broadway knows well: women in their 40s. We brought these two worlds together for the first time, uniting NYC icons The Lion King and the New York Liberty for a one-night-only event at the Barclays Center. Fans were treated to a Rafiki-led halftime show, Simba slingshots, and life-sized giraffes in Brooklyn. It was a joyful collision of culture, community, and fandom.
SUFFS Roll Call
A theatrical nod to democracy—past, present, and future.
To celebrate the 104th anniversary of the 19th Amendment, we partnered with SUFFS to produce a Broadway-style roll call inspired by political conventions. Representing their home states, the roll call participants were a broad coalition of leaders through cultural spheres, including six-time Tony Award winner Audra McDonald, Emmy Award-winning comedian Alex Edelman, LGBTQ+ activist Charlotte Clymer, and Pulitzer Prize winner Suzan-Lori Parks. It was a call to action, reminding us that we are making history today.
Sweeney Todd x Hedley and Bennett
Fleet Street got a sharp new accessory.
For the Josh Groban-led revival of Sweeney Todd, we partnered with cult-favorite kitchen brand Hedley & Bennett to design a custom, blood-spattered denim apron. Equal parts costume and merch, it was the brand’s first Broadway collab and a total killer. The first run sold out before either brand even began to promote it. This partnership merged theater and craft with just the right edge. Even demon barbers need great gear.
Gotham FC x
Chicago the Musical
A new type of Broadway debut.
Gotham FC star Midge Purce made history as the first professional female athlete to perform on a Broadway stage, joining the cast of Chicago the Musical for one iconic night. This one-night-only event continued our exploration of the crossover between sports and the stage—building on the momentum of our WNBA collaboration and tapping into a fan base that’s ready to show up and show off. The result: a sold-out house and national coverage in a whole new press category.
